{"product_id":"twenty-ads-that-shook-the-world-the-centurys-most-groundbreaking-advertising-and-how-it-changed-us-all-9780609807231","title":"Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All","description":"James Twitchell takes an in-depth look at the ads and ad campaigns and their creators that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike s Just Do It, Clairol s Does She or Doesn t She?, Leo Burnett s invention of the Marlboro Man, Revlon s Charlie Girl, Coke s re-creation of Santa Claus, Absolut and the art world these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.\"\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Crown Publishing Group (NY)\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/26\/2001\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780609807231\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.99lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.14h x 7.36w x 0.66d","brand":"James Twitchell","offers":[{"title":"Default Title","offer_id":52146967576757,"sku":"9780609807231","price":16.15,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_ccdc4734-d9e7-4f18-a852-069e888f49be.jpg?v=1767678239","url":"https:\/\/pastforward.org\/products\/twenty-ads-that-shook-the-world-the-centurys-most-groundbreaking-advertising-and-how-it-changed-us-all-9780609807231","provider":"Past Forward","version":"1.0","type":"link"}