{"product_id":"true-to-our-roots-fermenting-a-business-revolution-9781576601501","title":"True to Our Roots: Fermenting a Business Revolution","description":"\u003ci\u003eTrue to Our Roots\u003c\/i\u003e sets forth the simple but powerful management principles that enabled Fetzer Vineyards under Paul Dolan to become one of America's biggest and best-known wineries even as it was turning into a model for sustainable businesses everywhere. Today, Dolan and Fetzer are leading the California wine industry toward profound change in how wineries and grape growers preserve their environment, strengthen their communities, and enrich the lives of their employees, without sacrificing the bottom line. This is truly a management revolution in one of the most globalized, competitive industries on Earth. \u003cbr\u003e \u003cbr\u003e The principles Dolan discovered and developed at Fetzer can be applied to any business and by leaders at every level: \u003cul\u003e \u003cli\u003eA business is part of a much larger system\u003c\/li\u003e \u003cli\u003eA company's culture is determined by the context created for it\u003c\/li\u003e \u003cli\u003eThe soul of a company is found in the hearts of its people\u003c\/li\u003e \u003cli\u003eThe future can't be predicted, but it can be created\u003c\/li\u003e \u003cli\u003eThere is a way to make an idea's time come\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFilled with personal anecdotes and practical wisdom, this book offers inspiration and guidance to business managers who see the compelling need to build and grow healthy, sustainable organizations. For all readers, \u003ci\u003eTrue to Our Roots\u003c\/i\u003e provides both a fascinating glimpse into the California wine industry and heartening proof that business can do well by doing good.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bloomberg Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/01\/2003\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781576601501\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.31lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.34h x 6.40w x 0.87d","brand":"Paul Dolan","offers":[{"title":"Default Title","offer_id":38212513988789,"sku":"9781576601501","price":23.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_a0267fa0-06da-456e-b602-5d2ede49b2d8.jpg?v=1610435762","url":"https:\/\/pastforward.org\/products\/true-to-our-roots-fermenting-a-business-revolution-9781576601501","provider":"Past Forward","version":"1.0","type":"link"}