{"product_id":"tree-fruit-trade-an-agricultural-economist-reviews-fifty-years-of-washington-states-key-orchard-crops-9780874224122","title":"Tree Fruit Trade: An Agricultural Economist Reviews Fifty Years of Washington State's Key Orchard Crops","description":"\u003cp\u003eLongtime agricultural economist Desmond O'Rourke wrote \u003ci\u003eTree Fruit Trade\u003c\/i\u003e as both a tribute and a cautionary tale. Along with personal anecdotes, he describes major players and organizations, and chronicles challenges like the 1988 Alar scare, changing regulations, food trends, and the 2020 Covid-19 pandemic. He discusses the emergence of new threats, from the growth of Walmart to rising competition from China, and explains how the intrusion of electronics, sensors, and computerized technology has forced family-owned firms to absorb new, specialized employees. He recounts battles to gain foreign market access and the ongoing campaign to ensure adequate labor for a growing footprint. He analyzes how the availability of adequate water and a large expanse of Columbia Basin flat land allowed the industry to dramatically increase production, achieve new levels of productivity, and design orchards suited to modern tree architecture.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Washington State University Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/30\/2022\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780874224122\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 294\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.23lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.98h x 5.98w x 0.79d","brand":"O'Rourke Desmond","offers":[{"title":"Default Title","offer_id":52537412288693,"sku":"9780874224122","price":25.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_1cfb7dd2-c538-4dfa-9e5a-65f2d74e54c2.jpg?v=1779169437","url":"https:\/\/pastforward.org\/products\/tree-fruit-trade-an-agricultural-economist-reviews-fifty-years-of-washington-states-key-orchard-crops-9780874224122","provider":"Past Forward","version":"1.0","type":"link"}