{"product_id":"transport-for-humans-are-we-nearly-there-yet-9781913019358","title":"Transport for Humans: Are We Nearly There Yet?","description":"Engineers plan transport systems, people use them. But the ways in which an engineer measures success - speed, journey time, efficiency - are often not the way that passengers think about a good trip. We are not cargo. We choose how and when to travel, influenced not only by speed and time but by habit, status, comfort, variety - and many other factors that engineering equations don't capture at all. As we near the practical, physical limits of speed, capacity and punctuality, the greatest hope for a brighter future lies in adapting transport to more human wants and needs. Behavioural science has immense potential to improve the design of roads, railways, planes and pavements - as well as the ways in which we use them - but only when we embrace the messier reality of transport for humans. This is the moment. Climate change, the coronavirus pandemic and changing work-life priorities are shaking up long-held assumptions. There is a new way forward. This book maps out how to design transport for humans.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e London Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/15\/2021\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781913019358\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.74lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.61d","brand":"Pete Dyson,Rory Sutherland","offers":[{"title":"Default Title","offer_id":52136413102261,"sku":"9781913019358","price":19.13,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_704d9185-81ed-4bf0-b7d0-5c303e6fa658.jpg?v=1767114440","url":"https:\/\/pastforward.org\/products\/transport-for-humans-are-we-nearly-there-yet-9781913019358","provider":"Past Forward","version":"1.0","type":"link"}