{"product_id":"trading-up-why-consumers-want-new-luxury-goods-and-how-companies-create-them-9781591840701","title":"Trading Up: Why Consumers Want New Luxury Goods--And How Companies Create Them","description":"Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs. \u003cp\u003e\u003c\/p\u003e In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. \u003ci\u003eTrading Up\u003c\/i\u003e has become the definitive book about this growing trend.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Portfolio\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/01\/2008\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781591840701\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.47h x 5.48w x 0.83d","brand":"Michael J. Silverstein, Neil Fiske, John Butman","offers":[{"title":"Default Title","offer_id":51299083190453,"sku":"9781591840701","price":20.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_e4a6ff5d-98be-4477-8122-638fdc4b86ce.jpg?v=1751985248","url":"https:\/\/pastforward.org\/products\/trading-up-why-consumers-want-new-luxury-goods-and-how-companies-create-them-9781591840701","provider":"Past Forward","version":"1.0","type":"link"}