{"product_id":"top-secrets-for-doing-your-own-pr-9781450204606","title":"Top Secrets for Doing Your Own PR","description":"TOP SECRETS FOR DOING YOUR OWN PR provides a comprehensive overview of how to do your own PR. Chapters include these topics: \u003cul\u003e \u003cli\u003e- Launching Your PR Campaign \u003c\/li\u003e\n\u003cli\u003e- Ways to Approach the Press \u003c\/li\u003e\n\u003cli\u003e- Creating Your Press Materials \u003c\/li\u003e\n\u003cli\u003e- Using a Website or Blog in Your PR Campaign \u003c\/li\u003e\n\u003cli\u003e- Sending Your Press Materials to the Media \u003c\/li\u003e\n\u003cli\u003e- Doing Follow-Up \u003c\/li\u003e\n\u003cli\u003e- Keeping Track of Your PR \u003c\/li\u003e\n\u003cli\u003e- Getting Your Work Published \u003c\/li\u003e\n\u003cli\u003e- Using E-Books to Promote Your Product or Service \u003c\/li\u003e\n\u003cli\u003e- Creating a Package with Audiobooks And Videos \u003c\/li\u003e\n\u003cli\u003e- Creating and Attending Networking Events \u003c\/li\u003e\n\u003cli\u003e- Using the Social Media \u003c\/li\u003e\n\u003cli\u003e- Assessing Your PR Campaign \u003c\/li\u003e\n\u003cli\u003e- and More... \u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e iUniverse\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/26\/2010\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781450204606\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 108\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.34lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.22d","brand":"Ph. D. Gini Graham Scott","offers":[{"title":"Default Title","offer_id":40994356428981,"sku":"9781450204606","price":9.31,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_bbe14281-122c-4d3a-9677-d0ac5d28dd0b.jpg?v=1631625948","url":"https:\/\/pastforward.org\/products\/top-secrets-for-doing-your-own-pr-9781450204606","provider":"Past Forward","version":"1.0","type":"link"}