{"product_id":"this-is-personal-the-art-of-delivering-the-right-email-at-the-right-time-9781637742006","title":"This Is Personal: The Art of Delivering the Right Email at the Right Time","description":"\u003cb\u003eSending highly relevant, personal, and timely messages to your email list is essential for winning new customers and keeping current ones happy. \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003eThis Is Personal\u003c\/i\u003e offers a paradigm-shattering marketing model for meeting customers where they are. \u003cp\u003e\u003c\/p\u003eMost companies send \"one-size-fits-all\" communication to everyone in their audience, leading to low engagement on their social media channels and emails left unread in their customers' inboxes because it's unclear to recipients how this information helps them. But \u003ci\u003eall\u003c\/i\u003e businesses, from banks to local butchers, depend on their latest promotions and product announcements reaching and \u003ci\u003epersonally \u003c\/i\u003eresonating with their customers. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThis Is Personal\u003c\/i\u003e helps companies better understand the individual needs and identities of their audience, no matter the size, enabling businesses to send better, more relevant emails that generate more opens, more clicks, and, ultimately, more sales. \u003cp\u003e\u003c\/p\u003eAuthor Brennan Dunn shares the key strategies for maintaining high-touch, personalized sales relationships and doing so at scale. As a speaker, consultant, and founder of RightMessage, a software company focused on infusing mass marketing with personalization, he has been dialing in on and refining these strategies for years so that you can immediately implement them in your business. He's discovered that the best tool for this moment is email. \u003cp\u003e\u003c\/p\u003eDunn showcases a range of companies who are using personalized email to better connect with their audience, including bakeries, bariatric surgeons, the State of Washington's tourism board, business coaches, fitness instructors, a heavy metal band, and more. You'll learn how these businesses have made this transition in their communication strategies and visualize your potential success in theirs. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThis Is Personal\u003c\/i\u003e enables you to learn about your customers in a systematic way in order to communicate your specific value to them via one-to-many emails that feel one-to-one, resulting in better engagement and higher sales.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Matt Holt\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/17\/2023\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781637742006\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256","brand":"Brennan Dunn","offers":[{"title":"Default Title","offer_id":43140545839285,"sku":"9781637742006","price":23.8,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_1837141d-16f4-47f6-9fc8-8bed376a3cdc.jpg?v=1695701073","url":"https:\/\/pastforward.org\/products\/this-is-personal-the-art-of-delivering-the-right-email-at-the-right-time-9781637742006","provider":"Past Forward","version":"1.0","type":"link"}