{"product_id":"thinking-points-communicating-our-american-values-and-vision-9780374530907","title":"Thinking Points: Communicating Our American Values and Vision","description":"\u003cp\u003eTwo years ago George Lakoff published the bestselling \u003ci\u003eDon't Think of an Elephant \u003c\/i\u003e Its account of the conservative monopoly on effective framing touched off a national discussion about political language. It also gave rise to a chorus of pleas for more: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e* What is the progressive vision of America; \u003cbr\u003e* Why progressive values are America's values; \u003cbr\u003e* How frames are necessary to serve the truth; \u003cbr\u003e* Why sloganeering alone doesn't work; \u003cbr\u003e* How progressives trap themselves and how they can escape those traps; and \u003cbr\u003e* How political arguments and narratives can be put together to counter the Right. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThinking Points\u003c\/i\u003e satisfies that call with a bold, concise, and systematic explanation of how conservatives think and use language--and how progressives can fight back . Lakoff and the Rockridge Institute offer a new understanding of the so-called political center and explain why the most effective way to appeal to those who identify themselves as moderates or conservatives is to remain true to progressive values. \u003cp\u003e\u003c\/p\u003eThis book is essential reading for anyone who wants to participate in shaping an America that serves the common good.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Farrar Straus Giroux\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/03\/2006\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780374530907\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 156\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.20h x 5.50w x 0.60d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e 11\/15\/2006 pg. 82\u003cbr\u003e","brand":"George Lakoff, Rockridge Institute","offers":[{"title":"Default Title","offer_id":38521554534581,"sku":"9780374530907","price":12.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_edf37b65-c64d-47fc-86ce-c2a20bbc6fa6.jpg?v=1613486278","url":"https:\/\/pastforward.org\/products\/thinking-points-communicating-our-american-values-and-vision-9780374530907","provider":"Past Forward","version":"1.0","type":"link"}