{"product_id":"think-like-a-marketer-what-it-really-takes-to-stand-out-from-the-crowd-the-clutter-and-the-competition-9781601630735","title":"Think Like a Marketer: What It Really Takes to Stand Out from the Crowd, the Clutter, and the Competition","description":"\u003cb\u003eTurn Yourself and Your Business Into a Marketing Machine \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eTo act and succeed like a marketer, you must first think like one. When you do, marketing becomes routine, focused, and successful as you take clear, confident steps to grow your business every day. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThink Like a Marketer\u003c\/i\u003e takes the mystery out of marketing. It addresses head-on the principles that must guide every action, decision, and communication that affects your business. In addition, it gives you practical, real-life guidance that you can apply immediately after reading. \u003cp\u003e\u003c\/p\u003eChock-full of specific examples and proven pro-cesses, this book will teach and show you how to: \u003cbr\u003e\u003cli\u003eThink, act, and communicate like a mar-keting pro.\u003cbr\u003e\n\u003c\/li\u003e\u003cli\u003e?Identify and capitalize on the marketing opportunities that abound in your business every day (but are usually missed).\u003cbr\u003e\n\u003c\/li\u003e\u003cli\u003e?Stand out in a cluttered and overcrowded marketplace.\u003cbr\u003e\n\u003c\/li\u003e\u003cli\u003e?Stir the pot to build and maintain marketing momentum.\u003cbr\u003e\n\u003c\/li\u003e\u003cli\u003e?Devise a practical marketing strategy that will show positive results, even on a bare-bones budget.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Career Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/15\/2009\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781601630735\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.80h x 5.90w x 0.70d\u003c\/li\u003e","brand":"Lauron Sonnier","offers":[{"title":"Default Title","offer_id":42021834981557,"sku":"9781601630735","price":14.44,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_55e445d1-d4e8-425f-ac0d-41e6dac688ae.jpg?v=1649300521","url":"https:\/\/pastforward.org\/products\/think-like-a-marketer-what-it-really-takes-to-stand-out-from-the-crowd-the-clutter-and-the-competition-9781601630735","provider":"Past Forward","version":"1.0","type":"link"}