{"product_id":"think-bigger-how-to-innovate-9780231198844","title":"Think Bigger: How to Innovate","description":"\u003cp\u003eIn Think Bigger, Sheena Iyengar-an acclaimed author and expert in the science of choice-answers a timeless question with enormous implications for problems of all kinds across the world: \"How can I get my best ideas?\"\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIyengar provides essential tools to spark creative thinking and help us make our most meaningful choices. She draws from recent advances in neuro- and cognitive sciences to give readers a set of practical steps for coming up with powerful new ideas. Think Bigger offers an innovative evidence-backed method for generating big ideas that Iyengar and her team of researchers developed and refined over the last decade.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eFor anyone looking to innovate, the black box of creativity is a mystery no longer. Think Bigger upends the myth that big ideas are reserved for a select few. By using this method as a guide to creative thinking, anybody can produce revolutionary ideas.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Columbia Business School Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/11\/2023\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780231198844\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 250\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.60h x 5.80w x 1.20d","brand":"Sheena Iyengar","offers":[{"title":"Default Title","offer_id":42769649991861,"sku":"9780231198844","price":21.21,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_9132c70c-ad53-430f-8f12-38a65dcf33f1.jpg?v=1678833968","url":"https:\/\/pastforward.org\/products\/think-bigger-how-to-innovate-9780231198844","provider":"Past Forward","version":"1.0","type":"link"}