{"product_id":"the-widest-net-unlock-untapped-markets-and-discover-new-customers-right-in-front-of-you-9781264266791","title":"The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You","description":"\u003cb\u003eDiscover and create a dynamic new model for growing your business by connecting with customers outside your usual field of view\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eDo you think you know your ideal customer? Think again. Many businesses create an ideal consumer profile--aiming all their sales and marketing efforts towards this single type of person--and end up missing out on endless opportunities to sell their services or products. \u003cp\u003e\u003c\/p\u003eAward-winning business coach, speaker and author Pamela Slim has helped thousands of entrepreneurs around the world start, sustain, and scale their businesses. In \u003ci\u003eThe Widest Net\u003c\/i\u003e, \u003ci\u003e \u003c\/i\u003eshe explains how to build strong diverse relationships, identify and connect with new partners, expand markets, generate leads, and find new customers in places you may never have considered. \u003cp\u003e\u003c\/p\u003eSocial media is a valuable business tool, but it can often create a comfortable cocoon for entrepreneurs, marketers, and leaders who all need to understand the entirety of the marketplace, not just their own social graph. With this book as a guide, you'll learn how to connect with potential clients and customers using the true breadth of the marketplace, which she calls an ecosystem of living connections. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Widest Net\u003c\/i\u003e shows how to: \u003cbr\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSearch outside your own lens\/bias\/routine\/history to target ideal customers.\u003c\/li\u003e\n\u003cli\u003eAttract the interest and attention of new leads by learning more about them authentically.\u003c\/li\u003e\n\u003cli\u003eDevelop products and services suited to these customers.\u003c\/li\u003e\n\u003cli\u003eSell through a trusted reciprocity framework where your customers become part of your ecosystem and you each help the other grow.\u003c\/li\u003e\n\u003cli\u003eBuild and sustain loyalty and trust with new customers.\u003c\/li\u003e\n\u003cli\u003eNurture a diverse and resilient customer base by identifying and adjusting to the ideal customer target over time. \u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Education\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/12\/2021\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781264266791\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288","brand":"Pamela Slim","offers":[{"title":"Default Title","offer_id":40994691416245,"sku":"9781264266791","price":25.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_d640e139-5b25-4815-9f23-44bb390e40b9.jpg?v=1631627512","url":"https:\/\/pastforward.org\/products\/the-widest-net-unlock-untapped-markets-and-discover-new-customers-right-in-front-of-you-9781264266791","provider":"Past Forward","version":"1.0","type":"link"}