{"product_id":"the-united-states-of-toyota-how-detroit-squandered-its-legacy-and-enabled-toyota-to-become-americas-car-company-9781087932347","title":"The United States of Toyota: How Detroit Squandered Its Legacy and Enabled Toyota to Become America's Car Company","description":"\u003cp\u003e\u003cstrong\u003e\u003cem\u003eThe United States of Toyota\u003c\/em\u003e\u003c\/strong\u003e is many stories in one. First and foremost, it is a business story, detailing the decline of the American automobile industry - and the simultaneous rise of an Asian manufacturer to take its place. It is also a history book, providing an intimate portrait of the larger-than-life personalities and cars that led the American auto industry through its glory days and down the path toward extinction. It is a political\/current affairs piece, presenting the rise of a Japanese company - Toyota - not just in terms of its sales success but also in terms of its cultural success, as it works to assimilate into American society. And finally, it is a never-before-seen primer on Detroit - The Motor City - a town and a region dominated by the auto companies, their suppliers and their ad agencies - and by a mindset and culture all its own. In commentary that is as accurate as it is blunt, Peter De Lorenzo presents the players and the action in the auto business in a way not seen before in print. His voice is unique and refreshingly candid. His provocative analyses and assessments - grounded in personal experience and a lifelong immersion in all things automotive - present a compelling picture of the state of the auto business - how it used to be, what it has become and where it is headed. From the arrogance and short-sightedness of the Detroit manufacturers to the acumen and relentlessness of Toyota, \u003cem\u003eThe United States of Toyota\u003c\/em\u003e paints an insightful portrait of an iconic American industry as it struggles for survival in the early years of the 21st century.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Indy Pub\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/30\/2020\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781087932347\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 308\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.31lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.75d","brand":"Peter M. De Lorenzo","offers":[{"title":"Default Title","offer_id":38020947214517,"sku":"9781087932347","price":32.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_b63b8b0d-e19e-4e38-97ee-b46108e8aac4.jpg?v=1609177103","url":"https:\/\/pastforward.org\/products\/the-united-states-of-toyota-how-detroit-squandered-its-legacy-and-enabled-toyota-to-become-americas-car-company-9781087932347","provider":"Past Forward","version":"1.0","type":"link"}