{"product_id":"the-ultimate-sales-letter-4th-edition-attract-new-customers-boost-your-sales-9781440511417","title":"The Ultimate Sales Letter, 4th Edition: Attract New Customers. Boost Your Sales.","description":"\u003cb\u003eWrite Well to Sell Big \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eIn the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author \u003cb\u003eDan Kennedy\u003c\/b\u003e explains why some sales letters work and most don't. And he shows how to write copy that any business can use. \u003cp\u003e\u003c\/p\u003eAmong other things, he provides: \u003cbr\u003e\u003cul\u003e\n\u003cli\u003eCompletely updated text and examples\u003c\/li\u003e\n\u003cli\u003eGreat headline formulas\u003c\/li\u003e\n\u003cli\u003eNew exercises to spark creativity\u003c\/li\u003e\n\u003cli\u003eThe best way to use graphics\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eKennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Adams Media Corporation\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/14\/2011\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781440511417\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.30h x 5.50w x 0.70d","brand":"Dan S. Kennedy","offers":[{"title":"Default Title","offer_id":36651020648604,"sku":"9781440511417","price":14.44,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_ec635753-5707-4cd8-a672-426f4ec0c34c.jpg?v=1603876647","url":"https:\/\/pastforward.org\/products\/the-ultimate-sales-letter-4th-edition-attract-new-customers-boost-your-sales-9781440511417","provider":"Past Forward","version":"1.0","type":"link"}