{"product_id":"the-ultimate-marketing-engine-5-steps-to-ridiculously-consistent-growth-9781400224777","title":"The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth","description":"\u003cp\u003e\u003cstrong\u003eA STEP-BY-STEP SYSTEM FOR CREATING CUSTOMERS AND CLIENTS FOR LIFE.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIt is more difficult than ever for businesses and marketing professionals to cut through the noise to create relationships with their customers. Organizations that focus on converting their customers to members and helping them achieve the lasting transformation they are seeking rather than simply offering the transaction of the moment are winning.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Ultimate Marketing Engine \u003c\/em\u003epromises to teach readers how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in \u003cem\u003eDuct Tape Marketing\u003c\/em\u003e and honed over three decades of working with thousands of businesses.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIntroducing the Customer Success Track\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Ultimate Marketing Engine \u003c\/em\u003eintroduces an innovative new approach to marketing strategy that will transform how readers view their business, their marketing and perhaps, even how they view every customer.\u003c\/p\u003e\u003cp\u003eReaders will learn: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy strategy must come before tactics.\u003c\/li\u003e\n\u003cli\u003eHow to narrow your focus and choose only ideal customers.\u003c\/li\u003e\n\u003cli\u003eWhy no one wants what you sell - and what they actually want.\u003c\/li\u003e\n\u003cli\u003eHow to use story and narrative as the voice of strategy.\u003c\/li\u003e\n\u003cli\u003eHow to construct the perfect customer journey.\u003c\/li\u003e\n\u003cli\u003eHow to grow your business with your customers.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis book will help readers take control of their marketing while creating ridiculously consistent business growth. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e HarperCollins Leadership\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/21\/2021\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781400224777\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224","brand":"John Jantsch","offers":[{"title":"Default Title","offer_id":40843629723829,"sku":"9781400224777","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_998a36ec-d2dc-4eb8-b753-3933de481828.jpg?v=1629808972","url":"https:\/\/pastforward.org\/products\/the-ultimate-marketing-engine-5-steps-to-ridiculously-consistent-growth-9781400224777","provider":"Past Forward","version":"1.0","type":"link"}