{"product_id":"the-ultimate-guide-to-storytelling-in-business-a-proven-seven-step-approach-to-deliver-business-critical-messages-with-impact-9781394234578","title":"The Ultimate Guide to Storytelling in Business: A Proven, Seven-Step Approach to Deliver Business-Critical Messages with Impact","description":"\u003cp\u003e\u003cb\u003eA one-stop shop for everything that you need to know about storytelling in business.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow often have you had to deliver a pitch, convey a message or empower an audience with only one chance to get it right? Perhaps a job interview, an important sales presentation, or the announcement of major changes within your organization? Have you ever had a powerful idea that was never adopted because your peers didn't recognize its value?\u003c\/p\u003e \u003cp\u003eStorytelling is mission-critical to the advancement of our careers and our businesses.\u003c\/p\u003e \u003cp\u003eIn the book, you'll learn how to create compelling presentations, write persuasive reports, and convey important messages in meetings with stories that capture the attention of your audiences.\u003c\/p\u003e \u003cp\u003eThe author explains how to convey complex ideas with simplicity, win the acceptance of others, speed up decision-making, and demonstrate your contributions as a thought leader. You'll discover: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eA proven methodology, based on seven steps, enabling you to build and deliver stories in a structured, reliable and repeatable way.\u003c\/li\u003e \u003cli\u003eThe importance of creating a one-page story blueprint to road-test your story.\u003c\/li\u003e \u003cli\u003eHow the subtle use of emotional triggers will help you to control the reactions of your audience.\u003c\/li\u003e \u003cli\u003eA rich library of industry examples, from multi-million dollar sales opportunities to strategic change initiatives, the introduction of new business models and the launch of ground-breaking technical ideas.\u003c\/li\u003e \u003cli\u003eA 23-point checklist to ensure that you are ready for your next storytelling endeavor.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePerfect for managers, directors, executives, as well as early career professionals, \u003ci\u003eThe Ultimate Guide to Storytelling in Business\u003c\/i\u003e is a can't-miss resource for generating impact and getting your ideas recognized.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/20\/2024\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781394234578\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.60h x 5.70w x 1.00d","brand":"Samir Parikh","offers":[{"title":"Default Title","offer_id":43766729670837,"sku":"9781394234578","price":23.38,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_ac84809e-7b02-49d9-b687-d51f429120ce.jpg?v=1710817697","url":"https:\/\/pastforward.org\/products\/the-ultimate-guide-to-storytelling-in-business-a-proven-seven-step-approach-to-deliver-business-critical-messages-with-impact-9781394234578","provider":"Past Forward","version":"1.0","type":"link"}