{"product_id":"the-ultimate-guide-for-small-business-digital-marketing-combining-digital-and-non-digital-assets-in-order-to-drive-traffic-to-and-create-leads-from-a-9781951890469","title":"The Ultimate Guide for Small Business Digital Marketing: Combining digital and non-digital assets in order to drive traffic to and create leads from a","description":"What if you could focus your small business advertising efforts on the things that are proven to work? \u003cp\u003eMany small business owners are frustrated with their marketing efforts because 80% of their media purchases don't seem to be bringing clients in the door. By using this guide, some of the guesswork will be taken out of your media buys. \u003cstrong\u003eYou will be able to identify the 20% that works for most small businesses and then understand how to use those tools in your business more effectively.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003eWebsites are critical to your marketing efforts...sometimes\u003cp\u003eWebsites can be powerful weapons in your marketing arsenal, if you understand how to utilize them properly!\u003cstrong\u003e In this guide, you will gain a better understanding of how to develop your small business website, how to draw people into it, and then how to use it to drive sales. \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003eBased on research specific to small businesses\u003cp\u003eThis guide is based on our research with small businesses (with 1-10 employees) operating in a variety of different fields. Both the author and his team have decades of experience in small business media. They have discovered some trends in small business advertising that consistently work. \u003cstrong\u003eIn this guide, you will learn some digital marketing techniques that drive small businesses forward and you will learn additional non-digital marketing techniques that effectively support those efforts.\u003c\/strong\u003e \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003eMarketing can either really help you or it can hurt you\u003cp\u003eSmall businesses often waste thousands of dollars and ultimately close their doors because their marketing tools are used improperly. Just like a hammer can be used to either build or destroy, marketing can also be used to either build or to destroy your business. \u003cstrong\u003eIn this guide, you will learn how to build and build and build some more!\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHere's to more customers!\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Ablaze Media\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/25\/2022\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781951890469\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 78\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.26lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.16d","brand":"Mark Stafford","offers":[{"title":"Default Title","offer_id":45276332916917,"sku":"9781951890469","price":12.74,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_015d48bd-5dc5-4270-86d7-e14296838466.jpg?v=1744122850","url":"https:\/\/pastforward.org\/products\/the-ultimate-guide-for-small-business-digital-marketing-combining-digital-and-non-digital-assets-in-order-to-drive-traffic-to-and-create-leads-from-a-9781951890469","provider":"Past Forward","version":"1.0","type":"link"}