{"product_id":"the-ultimate-customer-experience-5-steps-everyone-must-know-to-excite-your-customers-engage-your-colleagues-and-enjoy-your-work-9781637632123","title":"The Ultimate Customer Experience: 5 Steps Everyone Must Know to Excite Your Customers, Engage Your Colleagues, and Enjoy Your Work","description":"\u003cb\u003eIn \u003ci\u003eThe Ultimate Customer Experience\u003c\/i\u003e, Scott McKain, award-winning speaker and author, reveals the five steps for connecting with customers in today's changing workplace. \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003eWhen was the last time you were a customer and received the Ultimate Customer Experience? Can you even remember?\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003eI've received great service from companies that I know didn't give a damn about my business. You have, too, I'll wager. How did that happen? Here is one possible answer: an individual cared about customers and overcame the obvious deficiencies in their organization's inferior approach and lack of values. \u003cp\u003e\u003c\/p\u003eThere are five fundamental aspects to create the Ultimate Customer Experience for the clients and prospects you deal with every single day. Even during this post-pandemic period as we come to grips with--and try to learn how--business has been changed forever, the level at which we connect with customers has never been more important. \u003cp\u003e\u003c\/p\u003eThe five steps to creating an Ultimate Customer Experience are: \u003cp\u003e\u003c\/p\u003e1. Don't Make It Right . . . GET It Right! \u003cp\u003e\u003c\/p\u003e2. Make a Great Impression \u003cp\u003e\u003c\/p\u003e3. Serve with Empathy \u003cp\u003e\u003c\/p\u003e4. Connect with Emotion \u003cp\u003e\u003c\/p\u003e5. Take Personal Responsibility \u003cp\u003e\u003c\/p\u003eIf your company gave you this book, it means they are committed to improving the experiences you create for customers and colleagues. No organization invests in an activity--or asks their employees to invest in an activity--in which they had little interest. Your company believes that you are its most important asset! \u003cp\u003e\u003c\/p\u003eIf you are investing your own resources reading this book, that means you're taking the most important step any of us can ever take--a step toward personal growth. You wouldn't read this book if all you want to do is tread water and remain the same. \u003cp\u003e\u003c\/p\u003eYou must take personal responsibility for how you engage your customers--let me show you how.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Forefront Books\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/20\/2023\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781637632123\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 160\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.59d","brand":"Scott McKain","offers":[{"title":"Default Title","offer_id":43040298205365,"sku":"9781637632123","price":20.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_f3959628-c822-4f4a-b224-25b2da127fc0.jpg?v=1689088968","url":"https:\/\/pastforward.org\/products\/the-ultimate-customer-experience-5-steps-everyone-must-know-to-excite-your-customers-engage-your-colleagues-and-enjoy-your-work-9781637632123","provider":"Past Forward","version":"1.0","type":"link"}