{"product_id":"the-ultimate-competitive-advantage-why-your-people-make-all-the-difference-and-the-6-practices-you-need-to-engage-them-9781948836142","title":"The Ultimate Competitive Advantage: Why Your People Make All the Difference and the 6 Practices You Need to Engage Them","description":"\u003cb\u003e\"People are our most important asset. Every company pays lip service to this platitude, but how many companies really embrace it? \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003ePeople are what sustain--or ruin--your brand. If your people are not excited about the company, indifferent, or even alienated from it, your competitive advantage will disappear. \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eThe Ultimate Competitive Advantage\u003c\/i\u003e, FranklinCovey experts Shawn D. Moon and Sue Dathe-Douglass lay out the steps leaders can take to tap into their companies' most valuable and unique resource: people. \u003cp\u003e\u003c\/p\u003eWhen you promote a company of proactive and engaged employees who create a winning culture, sustain it, leverage it, and make it work no matter what comes your way, your business rises above the rest. From the company that brought you \u003ci\u003eThe 7 Habits of Highly Effective People\u003c\/i\u003e, \u003ci\u003eThe Ultimate Competitive Advantage\u003c\/i\u003e offers six highly effective practices that will propel your company to success by unleashing the potential of your people. \u003cp\u003e\u003c\/p\u003eEach practice in \u003ci\u003eThe Ultimate Competitive Advantage\u003c\/i\u003e is based on fundamental principles that hold true across all industries, from the necessity of being proactive to the importance of building win-win relationships. Implementing these practices is the key to making a distinctive difference in the marketplace. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Ultimate Competitive Advantage\u003c\/i\u003e will enable your company to achieve remarkable results and become an industry standout by leveraging your most important asset: your people.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Benbella Books\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/26\/2019\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781948836142\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.90w x 0.60d","brand":"Shawn D. Moon, Sue Dathe-Douglass","offers":[{"title":"Default Title","offer_id":42038518546613,"sku":"9781948836142","price":15.26,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_f2300b24-9e70-4e8d-9d15-aa7c4e655b2d.jpg?v=1649736521","url":"https:\/\/pastforward.org\/products\/the-ultimate-competitive-advantage-why-your-people-make-all-the-difference-and-the-6-practices-you-need-to-engage-them-9781948836142","provider":"Past Forward","version":"1.0","type":"link"}