{"product_id":"the-ultimate-betrayal-is-there-happy-meat-9781475990935","title":"The Ultimate Betrayal: Is There Happy Meat?","description":"\u003cp\u003eDrawing on peer-reviewed research, worker and rescuer testimony, and encounters with the farm animals themselves, The Ultimate Betrayal discusses the recent shift in raising and labeling animals processed for food and the misinformation surrounding this new method of farming. This book explores how language manipulates consumers concepts about sustainability, humane treatment, and what is truly healthy. It answers important questions surrounding the latest small-scale farming fad: \u003cbr\u003e Is this trend the answer to the plentiful problems of raising animals for food?\u003cbr\u003e What do the labels actually mean?\u003cbr\u003e Are these products humane, environmentally friendly, or healthy?\u003cbr\u003e Can there really be happy meat, milk, or eggs?\u003cbr\u003eWith case studies and compelling science, \u003cem\u003eThe Ultimate Betrayal\u003c\/em\u003e increases awareness of the issues surrounding our treatment of animals, global health, and making better food choices.\u003c\/p\u003e \u003cp\u003e\u003cem\u003eThe Ultimate Betrayal\u003c\/em\u003e is a well-rounded and thoroughly-researched book that touches the heart with an honest and unflinching look at the reality behind humane labels. With real-life examples from multiple viewpoints and thought-provoking philosophical underpinnings, The Ultimate Betrayal is a must-read for anyone interested in ethical food choices. \u003cbr\u003eDawn Moncrief, founder, A Well-Fed World\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e iUniverse\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/13\/2013\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781475990935\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 260\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.73lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.59d\u003c\/p\u003e","brand":"Hope Bohanec","offers":[{"title":"Default Title","offer_id":38016849281205,"sku":"9781475990935","price":16.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_57b13730-d47e-4bf4-95b3-7184b98e4442.jpg?v=1609161466","url":"https:\/\/pastforward.org\/products\/the-ultimate-betrayal-is-there-happy-meat-9781475990935","provider":"Past Forward","version":"1.0","type":"link"}