{"product_id":"the-two-but-rule-turn-negative-thinking-into-positive-solutions-9781394221080","title":"The Two But Rule: Turn Negative Thinking Into Positive Solutions","description":"\u003cp\u003e\u003cb\u003eAn inspiring and exciting guide to building unstoppable momentum for your transformative ideas\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eThe Two But Rule: Turn Negative Thinking Into Positive Solutions\u003c\/i\u003e veteran tech innovator John Wolpert delivers an exciting, hands-on guide to using the principles of Momentum Thinking to get you--and your organization--unstuck. You'll learn how to build unstoppable velocity for your big idea, product, or strategy as you blast through the endless objections and counterarguments that bedevil every innovator and changemaker. \u003c\/p\u003e\u003cp\u003eYou'll discover how to address common \"but\" complaints, like \"But that's too expensive,\" or \"But that won't work,\" at the same time as you refine your idea and polish it into a gem worthy of attention and implementation. In the book, you'll also find: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eExplanations for why a \"but\" statement should always be followed by another \"but\" statement\u003c\/li\u003e \u003cli\u003eDiscussions of why \"toxic positivity\" and blind optimism can be just as harmful as constant naysaying\u003c\/li\u003e \u003cli\u003eStep-by-step strategies for transforming momentum-killing objections into momentum-boosting innovation rocket fuel\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eA can't-miss resource for managers, executives, directors, and business leaders everywhere, \u003ci\u003eThe Two But Rule\u003c\/i\u003e is also perfect for product managers, professionals in any field, government and academic leaders, and anyone else ready to successfully tackle their most stubborn and intractable problems.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/24\/2024\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781394221080\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003c\/p\u003e","brand":"John Wolpert","offers":[{"title":"Default Title","offer_id":43361466450101,"sku":"9781394221080","price":25.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_a98238c6-0ae9-4df2-9494-c6288184465f.jpg?v=1701190549","url":"https:\/\/pastforward.org\/products\/the-two-but-rule-turn-negative-thinking-into-positive-solutions-9781394221080","provider":"Past Forward","version":"1.0","type":"link"}