{"product_id":"the-tao-of-fundraising-the-science-philosophy-and-psychology-behind-attracting-capital-9781637634967","title":"The Tao of Fundraising: The Science, Philosophy, and Psychology Behind Attracting Capital","description":"\u003cb\u003eA masterclass in persuasion, performance, and psychology, \u003ci\u003eThe Tao of Fundraising\u003c\/i\u003e reveals how to navigate the invisible forces of human nature and capital flow to transform great ideas into fully funded ventures.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eThe Tao of Fundraising\u003c\/i\u003e\u003c\/b\u003e delivers a blunt but necessary truth: the best ideas often go unfunded--not because they're bad, but because their creators don't understand how capital flows. \u003cp\u003e\u003c\/p\u003eFundraising is the most neglected art in modern business. Most MBA courses and coaching advice focus on what to do after a business has secured investment. \u003ci\u003eThe Tao of Fundraising\u003c\/i\u003e seeks to fill that void. \u003cp\u003e\u003c\/p\u003eNo one understands fundraising like John Kim, who has used these concepts to raise more than $70 billion over the course of his career. Here, he lays out all the concepts that allowed him to rise to the top of the fundraising world. \u003cp\u003e\u003c\/p\u003eOne part how-to, one part psychological study, and one part spiritual guide, \u003ci\u003eThe Tao \u003c\/i\u003ebreaks down the fundraising process and all the skills necessary to convince skeptical investors to place their money in your business. \u003cp\u003e\u003c\/p\u003eTo overcome a system designed to keep money out of reach and the natural hesitancy of investors, you need: \u003cbr\u003e \u003cul\u003e \u003cli\u003eThe conceptual frameworks to understand how fundraising works in practice.\u003c\/li\u003e \u003cli\u003eThe practical processes that allow a fundraiser to \"sell\" their investment.\u003c\/li\u003e \u003cli\u003eThe psychological principles that enable a fundraiser to persuade skeptical investors to ignore their fears and trust the investment.\u003c\/li\u003e \u003cli\u003eThe performance skills to close the deal.\u003c\/li\u003e \u003c\/ul\u003e \u003cbr\u003eDrawing from ancient philosophy, modern psychology, economics, and decades of frontline experience, Kim reveals the deeper dynamics that drive fundraising at the highest level. \u003cp\u003e\u003c\/p\u003eThis isn't just a book about money--it's a masterclass in human nature and the invisible forces that separate good ideas from funded ones.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Mission Driven Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/17\/2026\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781637634967\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.98lbs","brand":"John Kim","offers":[{"title":"Default Title","offer_id":52181376303285,"sku":"9781637634967","price":23.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_8a8ab9de-f50d-487f-8842-974f408fac40.jpg?v=1768922916","url":"https:\/\/pastforward.org\/products\/the-tao-of-fundraising-the-science-philosophy-and-psychology-behind-attracting-capital-9781637634967","provider":"Past Forward","version":"1.0","type":"link"}