{"product_id":"the-tanning-of-america-how-hip-hop-created-a-culture-that-rewrote-the-rules-of-the-new-economy-9781592407385","title":"The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy","description":"\u003cb\u003eThe business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer--the tan generation.\u003c\/b\u003e\u003cp\u003eWhen Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the \"tanning\" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same \"mental complexion\" based on shared experiences and values, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America. Stoute believes there is a language gap that must be bridged in order to engage the most powerful market force in the history of commerce.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Tanning of America\u003c\/i\u003e provides that very translation guide. Drawing from his company's case studies, as well as from extensive interviews with leading figures in multiple fields, Stoute presents an insider's view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Avery Publishing Group\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/07\/2012\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781592407385\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.90h x 5.30w x 1.00d","brand":"Steve Stoute","offers":[{"title":"Default Title","offer_id":42917291163829,"sku":"9781592407385","price":14.45,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_72d713c4-d1cb-4438-aeb6-b531a6a858cf.jpg?v=1687281685","url":"https:\/\/pastforward.org\/products\/the-tanning-of-america-how-hip-hop-created-a-culture-that-rewrote-the-rules-of-the-new-economy-9781592407385","provider":"Past Forward","version":"1.0","type":"link"}