{"product_id":"the-successful-coffee-house-22-day-action-plan-to-create-a-relevant-and-profitable-business-9780692441879","title":"The Successful Coffee House: 22-Day Action Plan to Create a Relevant and Profitable Business","description":"The Successful Coffee House is a roadmap for owners of retail specialty coffee businesses. It offers 22 practical and inspiring \"Action Days \" that will set your imagination and business plan ablaze, including: - Creating your own Specific Brand Image (SBI) - Developing a flexible business that can evolve with industry trends - Using holistic branding to maximize your customer experience - Crafting a business that is unique with uncompromising quality - Creative ways to differentiate your coffee house - Barista hiring tips to ensure an engaging culture - Techniques to keep your staff motivated - Today's coffee house design trends - The role of the professional barista - Creating your own business plan - Weekly Playbook to increase ticket averages\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Dillanos Coffee Roasters, Inc\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/09\/2015\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780692441879\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 130\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.63lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.38d","brand":"David J. Morris, Chris Heyer, Lon Laflamme","offers":[{"title":"Default Title","offer_id":36640369148060,"sku":"9780692441879","price":16.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_bbcd014d-b454-43f3-9c9a-12ed4250fe7d.jpg?v=1603851945","url":"https:\/\/pastforward.org\/products\/the-successful-coffee-house-22-day-action-plan-to-create-a-relevant-and-profitable-business-9780692441879","provider":"Past Forward","version":"1.0","type":"link"}