{"product_id":"the-strategic-planning-guide-for-event-professionals-how-strategic-events-will-ignite-your-career-transform-your-company-elevate-the-entire-meeti-9781732563827","title":"The Strategic Planning Guide for Event Professionals: How Strategic Events Will: Ignite Your Career, Transform Your Company \u0026 Elevate the Entire Meeti","description":"\u003cp\u003eChristy Lamagna's expertise lies in turning events into powerful sales tools that drive business value. In this book, she clearly and definitively demonstrates how companies seeking a competitive edge can follow the \"Discovery Process\" and embrace strategic event planning. Dramatically transform your meetings to deliver quantifiable ROI and influence what your target audiences feel, think, say and do.\u003c\/p\u003e\u003cp\u003eChristy has been featured in Forbes, Fast Company and Entrepreneur and is a sought-after speaker, facilitator, and coach across multiple industries. Her war stories are sometimes laugh-out-loud funny, but the lessons she draws from them are transformative.\u003c\/p\u003e\u003cp\u003eThis book is a \u003cem\u003emust read\u003c\/em\u003e for event professionals, CMOs, sales or procurement executives--for anyone with bottom-line accountability. You'll gain the valuable insight you need to create a powerful paradigm shift within your organization.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Strategic Meetings \u0026amp; Events\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/01\/2018\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781732563827\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 206\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.68lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.47d","brand":"Christy Lamagna","offers":[{"title":"Default Title","offer_id":36667688845468,"sku":"9781732563827","price":16.11,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_330437a7-e4ae-4084-bbef-1c60ad316863.jpg?v=1603915517","url":"https:\/\/pastforward.org\/products\/the-strategic-planning-guide-for-event-professionals-how-strategic-events-will-ignite-your-career-transform-your-company-elevate-the-entire-meeti-9781732563827","provider":"Past Forward","version":"1.0","type":"link"}