{"product_id":"the-storytellers-secret-from-ted-speakers-to-business-legends-why-some-ideas-catch-on-and-others-dont-9781250072238","title":"The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't","description":"\u003cp\u003eHow did an American immigrant without a college education go from Venice Beach T-Shirt vendor to television's most successful producer? How did a timid pastor's son surmount a paralyzing fear of public speaking to sell out Yankee stadium, twice? How did the city of Tokyo create a PowerPoint stunning enough to win itself the chance to host the Olympics?\u003c\/p\u003e\u003cp\u003e They told brilliant stories.\u003c\/p\u003e\u003cp\u003e In his hugely attended \u003ci\u003eTalk Like\u003c\/i\u003e \u003ci\u003eTED \u003c\/i\u003eevents, bestselling author and communications guru Carmine Gallo found, again and again, that audiences wanted to discover the keys to telling powerful stories, inspiring stories that could galvanize movements and actuate global change. And indeed, whether your goal is to sell, educate, fundraise, or entertain, your story is your most valuable asset. A well-told story hits you like a punch to the gut; it triggers the light bulb moment, the 'aha' that illuminates the path to innovation. Your story is \"a strategic tool with irresistible power,\" according to the \u003ci\u003eNYT\u003c\/i\u003e. Radical transformation can occur in an instant, with a single sentence; \u003ci\u003eThe Storyteller's Secret\u003c\/i\u003e lets you craft your most powerful delivery ever.\u003c\/p\u003e\u003cp\u003e In \u003ci\u003eThe Storyteller's Secret\u003c\/i\u003e, Gallo offers lessons from a range of visionary leaders, each of whom cites storytelling as a crucial ingredient in success. A good story can spark action and passion; it can revolutionize the way people think and spur them to chase their dreams. Isn't it time you shared yours?\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e St. Martin's Griffin\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/27\/2017\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781250072238\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.56lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.20h x 5.50w x 0.70d","brand":"Carmine Gallo","offers":[{"title":"Default Title","offer_id":36648558919836,"sku":"9781250072238","price":16.15,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_a2485328-64ef-48dc-b533-a723fe90bb2e.jpg?v=1603870378","url":"https:\/\/pastforward.org\/products\/the-storytellers-secret-from-ted-speakers-to-business-legends-why-some-ideas-catch-on-and-others-dont-9781250072238","provider":"Past Forward","version":"1.0","type":"link"}