{"product_id":"the-story-underlying-the-numbers-a-simple-approach-to-comprehensive-financial-statements-analysis-9781947843769","title":"The Story Underlying the Numbers: A Simple Approach to Comprehensive Financial Statements Analysis","description":"Very often it is observed that when faced with financial statements of a firm, students and even practitioners are at a loss as to where to begin with analysis. They simply compute every ratio they have studied and interpret them in a standalone manner. They are unable to thread them together to spin a meaningful story that can completely or at least substantially explain what might be probably happening at the firm. Unless the individual studying the financial statements - whether an investor, management personnel, third party analyst, or any other party of interest - is able to identify underlying issues and come up with probable causes, decision making with regard to investment or pulling out or with regard to resolving the problem, will remain flawed. This book is aimed at students and working executives who have a basic prior understanding of the three primary financial statements - the balance sheet, the income statement and the cash flow statement - as well as familiarity with basic financial ratios. The book uses a logical, top-down approach to unravel the underlying story of the firm. Once the first-level is unravelled, the second layer to be peeled will be determined by the user given her perspective and objective.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/04\/2018\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781947843769\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 184\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.56lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.40d","brand":"S. Veena Iyer","offers":[{"title":"Default Title","offer_id":36672501743772,"sku":"9781947843769","price":18.69,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_8557fce7-5247-4e59-be3a-2af536c8fb1e.jpg?v=1603927828","url":"https:\/\/pastforward.org\/products\/the-story-underlying-the-numbers-a-simple-approach-to-comprehensive-financial-statements-analysis-9781947843769","provider":"Past Forward","version":"1.0","type":"link"}