{"product_id":"the-story-of-purpose-9781118443699","title":"The Story of Purpose","description":"\u003cb\u003eA proven methodology for building a purpose-powered organization\u003c\/b\u003e \u003cp\u003eSome ideas are bigger than others, and the Master Idea--your company's purpose--is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, \u003ci\u003eThe Story of Purpose\u003c\/i\u003e details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line. It reveals the process for uncovering what makes a company distinctive and guides you to discover the fundamental force behind the organization that no competitor can replicate or replace.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003ci\u003eThe Story of Purpose\u003c\/i\u003e incorporates stories of purpose from Procter \u0026amp; Gamble, McDonald's, Newell Rubbermaid and many more purpose-driven companies. These stories come to life in a comprehensive book that promises to guide, inspire, and transform your organization\u003c\/li\u003e \u003cli\u003eOffers a blueprint for creating powerful internal and external messages for current and future customers, employees, and shareholders\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe Story of Purpose\u003c\/i\u003e will leave you asking yourself \"what gets me up in the morning?\" instead of \"what keeps me up at night?\"\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/17\/2012\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781118443699\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 252\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.84lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.67h x 5.82w x 0.92d","brand":"Joey Reiman","offers":[{"title":"Default Title","offer_id":42924973523125,"sku":"9781118443699","price":23.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_32ef9c65-266f-460c-9442-6cbbec4445bb.jpg?v=1687842662","url":"https:\/\/pastforward.org\/products\/the-story-of-purpose-9781118443699","provider":"Past Forward","version":"1.0","type":"link"}