{"product_id":"the-story-is-everything-mastering-creative-communication-for-business-9781913947941","title":"The Story Is Everything: Mastering Creative Communication for Business","description":"We all know that stories work. Great stories build rapport with clients and trust between colleagues. They attract investors, convince customers and make you and your business stand out in a world of boring presentations.\u003cbr\u003eThis book explores the tips and techniques to transform you into a creative business storyteller. It teaches you the structure of stories and how to grab your audience's attention by targeting their feelings, actions and beliefs. You'll learn how the masters of influence--advertisers, psychologists, philosophers, film directors and novelists--appeal to our deepest emotions.\u003cbr\u003e\u003cb\u003eFrom writing a persuasive pitch for a new product to turning dull data into exciting tales, this book will give you the tools to spread your message with style, originality and success.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Laurence King\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/03\/2022\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781913947941\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 192","brand":"Andreas Loizou","offers":[{"title":"Default Title","offer_id":41993072050357,"sku":"9781913947941","price":16.96,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_a172e1fb-ac89-4356-8b93-5b32ac4c824c.jpg?v=1648523166","url":"https:\/\/pastforward.org\/products\/the-story-is-everything-mastering-creative-communication-for-business-9781913947941","provider":"Past Forward","version":"1.0","type":"link"}