{"product_id":"the-spiral-staircase-why-i-stepped-off-a-rocket-ship-to-build-a-cathedral-9798999483706","title":"The Spiral Staircase: Why I Stepped Off a Rocket Ship to Build a Cathedral","description":"\u003cp\u003eDavid Thurston built a hair color brand called Pulp Riot from scratch, scaled it globally, and sold it to L'Oréal for nearly $100 million, all in under two years. But here's the twist: at the peak of success, he walked away, took a year off, and asked himself: What kind of company, and what kind of life, do I really want to build?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHe came back swinging with a brand-new playbook. Not to build another rocket ship, but to construct a cathedral. His new venture, Danger Jones, was born from that vision: independent, purposeful, and built to last.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book reveals how he did it, not just once, but twice. It's an honest, behind-the-scenes look at what it takes to create something world-class and a raw exploration of what comes after you get everything you thought you wanted.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMore than a memoir. More than a business book. The Spiral Staircase is a manifesto about reinvention, rebellion, and building with soul. It's a cinematic journey packed with hard-earned lessons, original frameworks, and a new philosophy and playbook to help you climb toward greater success and a bolder life.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book is for: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eArtists who've lost their spark\u003c\/li\u003e\n\u003cli\u003eEmployees stuck in jobs they've outgrown\u003c\/li\u003e\n\u003cli\u003eEntrepreneurs chasing that next level\u003c\/li\u003e\n\u003cli\u003eFounders searching for meaning\u003c\/li\u003e\n\u003cli\u003eAnyone ready to disrupt or defeat Goliath and live a bold life\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Thurston Productions\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/25\/2025\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9798999483706\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 292\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.66d","brand":"David Thurston","offers":[{"title":"Default Title","offer_id":52147032195253,"sku":"9798999483706","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_60a78711-6da4-4389-8526-ada5fa0e094a.jpg?v=1767678567","url":"https:\/\/pastforward.org\/products\/the-spiral-staircase-why-i-stepped-off-a-rocket-ship-to-build-a-cathedral-9798999483706","provider":"Past Forward","version":"1.0","type":"link"}