{"product_id":"the-social-media-management-ha-9780470651247","title":"The Social Media Management Ha","description":"How do organizations manage social media effectively?\u003cbr\u003e \u003cbr\u003e \u003cp\u003eEvery organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Social Media Management Handbook\u003c\/i\u003e provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eEmpower employees and teams to utilize social media effectively throughout the organization\u003c\/li\u003e \u003cli\u003eMeasure the ROI of social media investments and ensure appropriate business value is achieved over time\u003c\/li\u003e \u003cli\u003eMake smarter decisions, make them more quickly, and make them stick\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eGet the most out of your social media investment and fully leverage its benefits at your company with \u003ci\u003eThe Social Media Management Handbook.\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/04\/2011\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780470651247\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 6.40w x 1.19d","brand":"Robert Wollan, Nick Smith, Catherine Zhou","offers":[{"title":"Default Title","offer_id":42059042947253,"sku":"9780470651247","price":23.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_4fed43f1-ddbe-4df6-a277-fc816707b5c5.jpg?v=1650340826","url":"https:\/\/pastforward.org\/products\/the-social-media-management-ha-9780470651247","provider":"Past Forward","version":"1.0","type":"link"}