{"product_id":"the-social-ceo-how-social-media-can-make-you-a-stronger-leader-9781472967244","title":"The Social CEO: How Social Media Can Make You a Stronger Leader","description":"\u003cp\u003e\u003cb\u003eInsights into why CEOs need to get social for business success, and how they can become effective social leaders. \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWhile business leaders may feel that it's enough to hire social media managers and amend their marketing strategies, Damian Corbet shows why organizations need to do more to succeed in the Social Age--why CEOs need to \"get social\" to survive. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Social CEO\u003c\/i\u003e sets out to educate and inspire senior leaders to embrace the Social Age, teaching them the hows and whys of utilizing social media in order to make them stronger leaders. Social CEOs can effectively encourage engagement from their employees as well as other stakeholders and customers; they're better able to communicate their organization's objectives and values, gauge the climate in which they operate and improve their brand image. \u003cp\u003e\u003c\/p\u003eOffering invaluable contributions from industry-recognized experts in social business, \u003ci\u003eThe Social CEO\u003c\/i\u003e explores the many aspects of leading in the Social Age, such as storytelling, personal branding, managing risk and public relations. With chapters also written by practicing \"social CEOs\" working across a variety of sectors, from healthcare to sport, the book provides a wealth of insight into how social media can be used to gain a competitive advantage.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bloomsbury Business\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/07\/2020\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781472967244\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 312\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.60h x 5.50w x 1.30d","brand":"Damian Corbet","offers":[{"title":"Default Title","offer_id":44683429380277,"sku":"9781472967244","price":23.8,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_9a7d0a8f-7176-4009-b75c-72a05d044b8f.jpg?v=1727795847","url":"https:\/\/pastforward.org\/products\/the-social-ceo-how-social-media-can-make-you-a-stronger-leader-9781472967244","provider":"Past Forward","version":"1.0","type":"link"}