{"product_id":"the-sephora-story-the-retail-success-you-cant-makeup-9781400220588","title":"The Sephora Story: The Retail Success You Can't Makeup","description":"\u003cp\u003e\u003cstrong\u003eWhat can you learn from the most successful companies in the world? \u003cem\u003eThe Sephora Story\u003c\/em\u003e will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that turned the makeup retailer into a paradise for makeup enthusiasts everywhere.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSephora is a playground for women, chock full of lipstick, eyeshadows, foundations, blushes, and so much more, just waiting to be experienced. It's where teens learn to apply foundation and adults learn how to create the perfect smoky eye. It's the cosmetic birthplace for the iconic Kardashian contour. And it's a dominant brand, taking home a large portion of the $48.3 billion-dollar makeup industry.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Sephora Story\u003c\/em\u003e teaches readers how Sephora was born in Paris in 1970 and has exploded since it opened its first North American store in 1997. Now, with at least one store in almost every mall, you may find yourself fighting to navigate the store.\u003c\/p\u003e\u003cp\u003eBut it's just makeup, right? Wrong. It's an experience, and this book will teach entrepreneurs, innovators, marketers, and executives everything they need to know about creating an iconic experience for their customers. Through Sephora's story, you will learn: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to lead the evolution of a decades old brand and how to relaunch it in a new market.\u003c\/li\u003e\n\u003cli\u003eHow to create a customer experience that revolutionizes an industry.\u003c\/li\u003e\n\u003cli\u003eHow to bring together multiple brands under one roof without compromising their identities.\u003c\/li\u003e\n\u003cli\u003eAnd how to reach a younger audience and ignite a passion for your product.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e HarperCollins Leadership\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/26\/2020\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781400220588\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 192\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.20h x 5.30w x 0.80d","brand":"Mary Curran Hackett","offers":[{"title":"Default Title","offer_id":36649477865628,"sku":"9781400220588","price":16.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_4193bade-1bb6-49a9-96f4-423d9158833b.jpg?v=1603872951","url":"https:\/\/pastforward.org\/products\/the-sephora-story-the-retail-success-you-cant-makeup-9781400220588","provider":"Past Forward","version":"1.0","type":"link"}