{"product_id":"the-selling-of-the-president-9780140112405","title":"The Selling of the President","description":"What makes you cast your ballot?\u003cbr\u003eA Presidential candidate or a good campaign?\u003cbr\u003eHow he stands on the issues or how he stands up to the camera?\u003cp\u003e\u003cb\u003eThe Selling of the President\u003c\/b\u003e is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking--and how that script came to be. It introduces: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHarry Treleaven, the first adman to suggest that issues bore voters, that image is what counts\u003c\/li\u003e\n\u003cli\u003eRoger Ailes, a PR man who coordinated the TV presentations that delivered the product\u003c\/li\u003e\n\u003cli\u003eFrank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President\u003c\/li\u003e\n\u003cli\u003eAnd the candidate, Richard Nixon himself--a politician running on television for the highest office in the land\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIn his introduction, Joe McGinniss discusses why--unfortunately--his classic book is as pertinent today to understanding our political culture as it was the year it was published.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Penguin Books\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/02\/1988\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780140112405\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 251\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.49lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.90h x 4.99w x 0.62d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003eBrill's Content\u003c\/i\u003e 06\/01\/2000 pg. 99\u003cbr\u003e","brand":"Joe McGinniss","offers":[{"title":"Default Title","offer_id":43132780708021,"sku":"9780140112405","price":20.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_85dfb060-192e-48d0-84d5-c2b2bfa0e1dc.jpg?v=1695134062","url":"https:\/\/pastforward.org\/products\/the-selling-of-the-president-9780140112405","provider":"Past Forward","version":"1.0","type":"link"}