{"product_id":"the-secret-service-website-formula-3-steps-to-a-lead-machine-website-for-small-skill-or-service-business-owners-their-web-designers-content-creato-9780645068320","title":"The Secret Service Website Formula: 3 Steps to a Lead Machine Website for Small Skill-or-Service Business Owners, their Web Designers \u0026 Content Creato","description":"\u003cp\u003e\u003cstrong\u003eAre you tired of websites that look good but fail to drive leads and sales?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eUnlock the blueprints to a 'Lead Machine' website with \u003cstrong\u003e\u003cem\u003eThe Secret Service Website Formula \u003c\/em\u003e\u003c\/strong\u003e- the second book in The Secret Service Business Series. \u003c\/p\u003e\u003cp\u003eGeared to change the game of web design for small skill-or-service businesses \u003cstrong\u003e(SSBs)\u003c\/strong\u003e, their web designers and content creators, this guide reveals a detailed approach specific to service-based businesses. It's an essential resource for anyone with a stake in the success of an SSB - from business owners and consultants to web designers, copywriters, photographers and more. \u003c\/p\u003e\u003cp\u003eThis book flips the script on traditional web design to meet the unique needs of service-based businesses, bringing much-needed clarity to a notoriously convoluted industry.\u003c\/p\u003e\u003cp\u003eInside, you'll find: \u003c\/p\u003e\u003col\u003e\n\u003cstrong\u003eThe formula to create or commission websites that are more than just a pretty face\u003c\/strong\u003e (equipped to drive leads and sales)\u003cstrong\u003eHow to collect or craft content\u003c\/strong\u003e that resonates with your target market (including the tried-and-tested Feel-the-Love Photoshoot Formula)\u003cstrong\u003eClear, actionable insights and instructions\u003c\/strong\u003e, complete with illustrated blueprints, and much more. \u003c\/ol\u003e\u003cp\u003eWhether you're an SSB owner with no web design experience, a seasoned professional or content creator, you'll discover the inside secrets and critical components of a site geared to drive leads to your inbox and happier, high-paying customers to your door.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWith this book and its sister guides, \u003cem\u003eSecret Service Marketing\u003c\/em\u003e and \u003cem\u003eThe Modern Marketing Arsenal\u003c\/em\u003e, you'll have the intel to avoid the pitfalls of mainstream marketing and reach the holy grail of SSB ownership... the power to make money and make a difference. \u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Secret Service Business\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/02\/2024\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780645068320\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 406\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.97lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.90d","brand":"Laura de Lacy","offers":[{"title":"Default Title","offer_id":52284203172021,"sku":"9780645068320","price":33.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_c8a964e3-6b42-4bd1-9d7f-46cf38429b65.jpg?v=1771990155","url":"https:\/\/pastforward.org\/products\/the-secret-service-website-formula-3-steps-to-a-lead-machine-website-for-small-skill-or-service-business-owners-their-web-designers-content-creato-9780645068320","provider":"Past Forward","version":"1.0","type":"link"}