{"product_id":"the-search-for-why-a-revolutionary-new-model-for-understanding-others-improving-communication-and-healing-division-9781982130558","title":"The Search for Why: A Revolutionary New Model for Understanding Others, Improving Communication, and Healing Division","description":"\u003cb\u003eA groundbreaking new behavioral model that explains what drives us, and \u003ci\u003ewhy\u003c\/i\u003e.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eFrom tireless marketers to pandering politicians, the forces of modernity have lulled us into lazy categorizations of people, erasing the natural nuances of being human. We are all now accustomed to being reduced to a demographic--man, woman, black, white, old, young. But while these factors may inform our lived experience, what if there is something more fundamentally important that determines our behavior? \u003cp\u003e\u003c\/p\u003eBob Raleigh, founder of PathSight Predictive Science, argues that biological \u003ci\u003einstincts \u003c\/i\u003eare the most foundational determinants of our behavior. PathSight has pioneered a new model that draws on the latest findings in neuroscience, data science, and behavioral science to classify people in five distinct groups, depending on what they instinctively care about most: nurturing, fairness, loyalty, authority, or purity. Their data, drawn from large-scale studies with over 50,000 participants, show that people who share the same instinctual patterns will engage the world in extremely predictable ways, regardless of age, gender, ethnicity, lifestyle, income, and education. \u003cp\u003e\u003c\/p\u003eKnowing the impact that instinct has on behavior has all kinds of advantages. You can tailor any communication to make it maximally effective for a particular audience. You can strive to empathize with a person you've always found mystifying. And of course, understanding what truly makes \u003ci\u003eyou \u003c\/i\u003etick is an invaluable step on your journey to self-discovery. In \u003ci\u003eThe Search for Why\u003c\/i\u003e, Bob Raleigh offers the missing link that all the big data in the world can't deliver.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Tiller Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/19\/2021\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781982130558\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304","brand":"Bob Raleigh","offers":[{"title":"Default Title","offer_id":38027872862389,"sku":"9781982130558","price":23.79,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_a19b7bdd-913c-4fdb-af73-9640e9476209.jpg?v=1609194018","url":"https:\/\/pastforward.org\/products\/the-search-for-why-a-revolutionary-new-model-for-understanding-others-improving-communication-and-healing-division-9781982130558","provider":"Past Forward","version":"1.0","type":"link"}