{"product_id":"the-science-of-scaling-using-data-to-decide-when-and-how-fast-to-scale-revenue-9781394319428","title":"The Science of Scaling: Using Data to Decide When-And How Fast-To Scale Revenue","description":"\u003cp\u003e\u003cb\u003eAre You Ready to Scale Sales? How Fast?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThese two questions are mission critical to the success of any startup, product launch, or market expansion. Yet, too often we rely on gut feel--or let irrelevant signals like a recent fundraise or comparisons to past unicorns--to drive our decisions.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Science of Scaling\u003c\/i\u003e offers a rigorous framework for founders, executives, and investors to calculate the answers using their company's actual performance data--not wishful thinking.\u003c\/p\u003e \u003cp\u003eDrawing on insights from hundreds of startups over the past 25 years, Mark Roberge--Founding CRO at HubSpot, Senior Lecturer at Harvard Business School, and Co-Founder of Stage 2 Capital--reveals the five most common reasons revenue acceleration efforts fail: \u003c\/p\u003e \u003cul\u003e \u003cli\u003ePremature focus on top-line revenue over consistent customer value creation\u003c\/li\u003e \u003cli\u003eInadequate, non-data-driven definitions of product-market fit\u003c\/li\u003e \u003cli\u003eMisunderstanding the GTM capabilities needed before hiring salespeople\u003c\/li\u003e \u003cli\u003eFront-loading sales hires instead of pacing hiring based on readiness\u003c\/li\u003e \u003cli\u003eConfusing temporary spikes with lasting competitive advantage\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhether you're a founder starting to scale, an investor guiding your portfolio, or a GM launching a new product, \u003ci\u003eThe Science of Scaling\u003c\/i\u003e is your operating manual.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDon't guess. Don't gamble. Scale scientifically.\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/03\/2026\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781394319428\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256","brand":"Mark Roberge","offers":[{"title":"Default Title","offer_id":52085516402869,"sku":"9781394319428","price":25.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_927a90f0-f276-4d26-9766-d447afcff73d.jpg?v=1765294402","url":"https:\/\/pastforward.org\/products\/the-science-of-scaling-using-data-to-decide-when-and-how-fast-to-scale-revenue-9781394319428","provider":"Past Forward","version":"1.0","type":"link"}