{"product_id":"the-sale-is-in-the-tale-9798985449709","title":"The Sale Is in the Tale","description":"\u003cp\u003eJohn Livesay, a keynote speaker and author of the business book \u003cem\u003eBetter Selling Through Storytelling\u003c\/em\u003e, presents us with a business fable set in Austin, Texas. It is about a sales representative whose old ways of selling are not working anymore. With the help of his colleague, he learns how to use storytelling in his sales meetings, which wins him more sales success than ever before. As a result, he becomes irresistible to his clients.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Sale Is in the Tale \u003c\/em\u003ereveals approaches that reach beyond business. They apply to many aspects of life, as is seen as the sales rep learns how to make his soft skills stronger. The reader accompanies the rep on his journey and learns how to use storytelling and strengthen their soft skills to improve their professional\u003c\/p\u003e\u003cp\u003e\u003cem\u003eand \u003c\/em\u003epersonal relationships.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eFrom applying the methodology from \u003cem\u003eThe Sale Is in the Tale \u003c\/em\u003eyou will: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDouble your closing ratio\u003c\/li\u003e\n\u003cli\u003eLearn how to get people to go from saying \"I'm interested\" to \"I'm in\"\u003c\/li\u003e\n\u003cli\u003eGo from pushy to persuasive\u003c\/li\u003e\n\u003cli\u003eTug at heartstrings to get people to open their purse strings\u003c\/li\u003e\n\u003cli\u003eStop drowning in the sea of sameness\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Tradecraft Books\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/18\/2022\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9798985449709\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 158\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.53lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.37d","brand":"John Livesay","offers":[{"title":"Default Title","offer_id":41635464511669,"sku":"9798985449709","price":12.71,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_6937ae15-f545-43b1-96a8-df0230053998.jpg?v=1645501458","url":"https:\/\/pastforward.org\/products\/the-sale-is-in-the-tale-9798985449709","provider":"Past Forward","version":"1.0","type":"link"}