{"product_id":"the-rise-of-popular-modernist-architecture-in-brazil-9780813081687","title":"The Rise of Popular Modernist Architecture in Brazil","description":"\u003cp\u003e\u003cb\u003eAn investigation of the widespread popularity of modernist architecture in midcentury Brazil\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eDuring the mid-twentieth century, Brazil as a country seemed to be fascinated with modernism. Middle-class people would read about it in popular newspapers and journals, then go about designing their own homes in the modernist style, using distinctive layouts and façades. In other words, modernist architecture was the popular architecture of Brazil.\u003c\/p\u003e\u003cp\u003eFernando Luiz Lara investigates how and why modern architecture became so popular in his native country, tracking the path of the dissemination as well as the economic, cultural, and political conditions that made it possible. He views it as a direct extension of the optimism and relative stability that spread throughout the country beginning in the 1950s.\u003c\/p\u003e\u003cp\u003eThis original and significant contribution to the field counters the traditional historiography of modernist architecture, and has broad applicability in examining the importance of the style throughout Latin America.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University Press of Florida\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/30\/2026\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780813081687\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 176","brand":"Fernando Luiz Lara","offers":[{"title":"Default Title","offer_id":52507662188725,"sku":"9780813081687","price":22.91,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_5d0ffcca-a966-4240-b8ec-5e61bb1dfa03.jpg?v=1778566443","url":"https:\/\/pastforward.org\/products\/the-rise-of-popular-modernist-architecture-in-brazil-9780813081687","provider":"Past Forward","version":"1.0","type":"link"}