{"product_id":"the-riddle-9780787996321","title":"The Riddle","description":"While organizations claim to value creativity, they are often at a loss when attempting to conjure up novel ideas, particularly in a world where technology has made information readily available to everyone. As a result, leaders ask, \"Where will the next big idea come from?\" In response, they allocate significant resources for innovation; however the source of creative inspiration has remained a mystery. \u003cp\u003eScience has shown that it's possible to create conditions under which the mind is more prepared to have insights, or \"a-ha  moments.\" In this fascinating book, Andrew Razeghi examines the precursors to creative insight and offers clear-cut methods for making \"Eureka moments\" routine practice rather than lucky accidents. Combining the latest scientific research, interviews with current innovators, and studies of history's most creative minds, he dissects the creative process and presents a practical approach for inspiring innovation.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Jossey-Bass\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/01\/2007\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780787996321\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 249\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.18h x 6.38w x 1.01d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 05\/01\/2008 pg. 14\u003cbr\u003e","brand":"Andrew Razeghi","offers":[{"title":"Default Title","offer_id":36643002122396,"sku":"9780787996321","price":23.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_1a0c1b99-394b-4e58-855f-31da8980c409.jpg?v=1603855877","url":"https:\/\/pastforward.org\/products\/the-riddle-9780787996321","provider":"Past Forward","version":"1.0","type":"link"}