{"product_id":"the-reluctant-entrepreneur-9781118178447","title":"The Reluctant Entrepreneur","description":"\u003cb\u003eIntelligent strategies for starting and growing a small business with minimal personal financial risk\u003c\/b\u003e \u003cp\u003eA comprehensive guide for entrepreneurs from one of the most successful business creators in recent years, \u003ci\u003eThe Reluctant Entrepreneur: Turning Dreams into Profits\u003c\/i\u003e addresses the fears and misconceptions that many people have about starting their own businesses, walking prospective owners through the necessary decisions they need to make before even putting a business plan in place.\u003c\/p\u003e \u003cp\u003ePresenting solid, reliable strategies based on author Michael Masterson's own successful practices, and debunking some common illusions entrepreneurs have about their businesses, the book is a vital resource for anyone looking to avoid the pitfalls that threaten fledgling companies.\u003c\/p\u003e \u003cul\u003e \u003cli\u003ePacked with insights from an entrepreneur who has launched and sold dozens of business, presented in a lively and conversational style\u003c\/li\u003e \u003cli\u003eSome 600,000 new businesses are launched each year and with an uncertain economy, more and more people are looking for a stream of income separate from their 9 to 5 job\u003c\/li\u003e \u003cli\u003eFilled with highly applicable advice that budding and professional entrepreneurs can start using immediately\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEssential reading for small business owners and both first time and established entrepreneurs, \u003ci\u003eThe Reluctant Entrepreneur\u003c\/i\u003e presents the smart strategies on starting and growing a small business that can make launching your own company a cinch.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e John Wiley \u0026amp; Sons\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/26\/2012\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781118178447\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 166\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.72h x 5.91w x 0.73d","brand":"Michael Masterson","offers":[{"title":"Default Title","offer_id":36648182317212,"sku":"9781118178447","price":21.21,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_eb4bc9ef-ace7-4ea7-9ecc-e4644402ed6f.jpg?v=1603869352","url":"https:\/\/pastforward.org\/products\/the-reluctant-entrepreneur-9781118178447","provider":"Past Forward","version":"1.0","type":"link"}