{"product_id":"the-relationship-revolution-mastering-11-account-based-management-9781606493144","title":"The Relationship Revolution: Mastering 1:1 Account-Based Management","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eThe Relationship Revolution\u003c\/i\u003e is a practical, behind-the-scenes look at what it truly takes to build, scale, and sustain high-impact 1:1 Account-Based Marketing.\u003c\/b\u003e In an era defined by complexity, crowded markets, and rapidly shifting expectations, organizations need more than campaigns-they need meaningful, human-centered engagement with the accounts that matter most.\u003c\/p\u003e\u003cp\u003eGrounded in nearly two decades of global marketing experience, this book blends proven frameworks, personal stories, award-winning programs, and modern innovations like AI. Newman shows readers how to adopt the mindset of \"CMO of your accounts,\" build trust with stakeholders, co-create with clients, and elevate marketing from a service function to a strategic drive.\u003c\/p\u003e\u003cp\u003eWhether you're launching your first Strategic 1:1 or scaling a global ABM engine, this book provides the mindset and creative inspiration needed to accelerate growth with purpose and precision.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/16\/2026\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781606493144\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.67lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.47d","brand":"Sloan Newman","offers":[{"title":"Default Title","offer_id":52452307501237,"sku":"9781606493144","price":29.74,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_c58b4965-0775-4ba4-9d5c-c9c953cebda9.jpg?v=1776826664","url":"https:\/\/pastforward.org\/products\/the-relationship-revolution-mastering-11-account-based-management-9781606493144","provider":"Past Forward","version":"1.0","type":"link"}