{"product_id":"the-real-madrid-revolution-how-the-worlds-most-successful-club-is-changing-the-game-for-their-team-and-for-football-9781637745311","title":"The Real Madrid Revolution: How the World's Most Successful Club Is Changing the Game--For Their Team and for Football","description":"\u003cb\u003eReal Madrid's innovative, modern strategies may not only keep them on top--but save soccer itself. \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003eFeaturing behind-the-scenes coverage and expert analysis, this book gives fans an up close and personal look at one of the world's most legendary teams during a major crossroads for the sport. \u003cp\u003e\u003c\/p\u003eFormer Columbia Business School adjunct professor Steven G. Mandis, who analyzed Real Madrid's path to success in \u003ci\u003eThe Real Madrid Way\u003c\/i\u003e, returns to examine how the club is coping with systemic changes in the sport of soccer and innovating the sport in the process. \u003cp\u003e\u003c\/p\u003eFounded in 1902 and granted a royal title by the king of Spain in 1920, Real Madrid \u003ci\u003eClub de Fútbol\u003c\/i\u003e went onto become the world's most valuable sports team (by revenue), most popular sports team (by social media followers), and most successful sports team (by number of trophies). \u003cp\u003e\u003c\/p\u003eBut today, this legendary, member-owned soccer team faces significant challenges, including: \u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSoccer losing the global entertainment battle against other sports and platforms\u003c\/li\u003e\n\u003cli\u003eThe proliferation of closely government-related, private equity, and multi-club ownership models--while Real Madrid are a not-for-profit club owned by 92,000 members\u003c\/li\u003e\n\u003cli\u003eThe financial dominance and further separation of the English Premier League, the so-called \"NBA of football\"\u003c\/li\u003e\n\u003cli\u003eThe conflicts of FIFA and UEFA being both regulators and hosts of tournaments \u003c\/li\u003e\n\u003cli\u003eA more congested schedule, leading to a glut of matches and more player injuries\u003c\/li\u003e\n\u003cli\u003ePlayers who earn more from endorsements than from playing the game\u003c\/li\u003e\n\u003cli\u003eAn explosion of media platforms that enable a young generation of global fans to watch and engage with sports and entertainment in new and nontraditional ways\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eWith their top-tier status, not to mention the supremacy of their sport, hanging in the balance, Real Madrid's trademark passion and values have never been more important. \u003ci\u003eThe Real Madrid Revolution \u003c\/i\u003eshowcases what it takes to stay on top when external forces are not working your favor--and how to innovate to be stronger than ever.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Benbella Books\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/19\/2024\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781637745311\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.00w x 1.00d","brand":"Steven G. Mandis","offers":[{"title":"Default Title","offer_id":44792565465269,"sku":"9781637745311","price":18.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_179a156b-272b-4d3c-8ef8-6c3f0ac3a319.jpg?v=1731426633","url":"https:\/\/pastforward.org\/products\/the-real-madrid-revolution-how-the-worlds-most-successful-club-is-changing-the-game-for-their-team-and-for-football-9781637745311","provider":"Past Forward","version":"1.0","type":"link"}