{"product_id":"the-psychology-of-yes-9789378256325","title":"The Psychology of Yes","description":"\u003cp\u003eWhat if the secret to getting a YES had nothing to do with tactics? The Psychology of YES is a deep dive into the human mind behind every buying decision. Through real stories, proven frameworks, and billion-dollar communication principles, this book reveals how people actually decide and how you can align with that process naturally. You will learn how to build unshakeable authority, trigger self-persuasion in buyers, and transform pain points into powerful decisions. From understanding the buyer's brain to becoming a YES magnet, each chapter strips away the scripts and replaces them with something far more powerful, an authentic influence rooted in human psychology. Whether you are a founder, a sales professional, or a communicator, this book will change not just how you sell but how you think, speak, and connect.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bluerose Publishers\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/09\/2026\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9789378256325\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 116\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.32lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.28d","brand":"Amit Kumar Singh","offers":[{"title":"Default Title","offer_id":53024818757813,"sku":"9789378256325","price":8.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/9789378256325.jpg?v=1787668017","url":"https:\/\/pastforward.org\/products\/the-psychology-of-yes-9789378256325","provider":"Past Forward","version":"1.0","type":"link"}