{"product_id":"the-psychology-of-price-how-to-use-price-to-increase-demand-profit-and-customer-satisfaction-9781780590073","title":"The Psychology of Price: How to Use Price to Increase Demand, Profit and Customer Satisfaction","description":"Explaining the science behind pricing, \u003cem\u003eThe Psychology of Price\u003c\/em\u003e has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behaviour and achieve higher sales.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Crimson (DNA)\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/12\/2022\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781780590073\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 248","brand":"Leigh Caldwell","offers":[{"title":"Default Title","offer_id":42132468596917,"sku":"9781780590073","price":18.69,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_d843b566-49bb-480f-ac0f-5d669e53f138.jpg?v=1652813457","url":"https:\/\/pastforward.org\/products\/the-psychology-of-price-how-to-use-price-to-increase-demand-profit-and-customer-satisfaction-9781780590073","provider":"Past Forward","version":"1.0","type":"link"}