{"product_id":"the-psychology-of-money-unveiling-the-secrets-of-financial-behavior-9798295600913","title":"The Psychology of Money: Unveiling the Secrets of Financial Behavior","description":"\u003cp\u003eThe Psychology of Money\u003c\/p\u003e\u003cstrong\u003eUnlock the Hidden Forces That Shape Your Financial Life\u003c\/strong\u003e\u003cp\u003e\u003cstrong\u003eWhy do smart people make poor money decisions? Why does financial success often feel out of reach, no matter how hard you work? The answer isn't in your spreadsheet-it's in your psychology.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn The Psychology of Money: Unveiling the Secrets of Financial Behavior, Dr. Maxwell Shimba takes you on a transformative journey into the heart of your financial mind. This isn't another investment manual or budgeting guide. It's a groundbreaking exploration of the invisible scripts, emotional triggers, and cognitive biases that silently govern every financial choice you make-from your morning coffee to your retirement portfolio.\u003c\/p\u003e\u003cp\u003eMoving beyond simple \"spend less, save more\" advice, this book bridges the gap between cutting-edge academic research and the messy reality of your financial life. Drawing on behavioral economics, neuroscience, clinical psychology, and sociology, Dr. Shimba reveals: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eYour Money Mindset: \u003c\/strong\u003e How childhood experiences and cultural narratives form a hidden \"financial DNA\" that dictates your habits around risk, security, and abundance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Behavioral Trap: \u003c\/strong\u003e How cognitive biases like loss aversion, overconfidence, and mental accounting lead even the most intelligent individuals to predictable, costly mistakes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Emotional Rollercoaster: \u003c\/strong\u003e How fear, greed, shame, and social comparison hijack your decisions, and practical strategies to regain control.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe New Financial World: \u003c\/strong\u003e How to navigate the psychological challenges of cryptocurrency, the gig economy, AI advisors, and frictionless digital spending without losing your autonomy or peace of mind.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhether you're struggling with debt, anxious about investing, or simply seeking a healthier relationship with money, \u003cem\u003eThe Psychology of Money\u003c\/em\u003e offers the missing piece: a profound understanding of the person in the driver's seat-you.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMaster your mind, and you will master your money. The journey begins here.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Maxwell Shimba\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/02\/2026\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9798295600913\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 428\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.87d","brand":"Maxwell Shimba","offers":[{"title":"Default Title","offer_id":52403611828405,"sku":"9798295600913","price":19.54,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_72739492-168e-4c3f-8f8e-5d781e5bcc2d.jpg?v=1774969948","url":"https:\/\/pastforward.org\/products\/the-psychology-of-money-unveiling-the-secrets-of-financial-behavior-9798295600913","provider":"Past Forward","version":"1.0","type":"link"}