{"product_id":"the-psychology-of-marketing-how-marketers-trick-us-into-buying-more-9798896103820","title":"The Psychology of Marketing: How Marketers Trick Us Into Buying More","description":"\u003cp\u003eThis book is a prequel to every marketing book you've ever read.\u003c\/p\u003e\u003cp\u003eBehind all the shiny models, buzzwords, and theories - there are raw truths of human behaviour at work.\u003c\/p\u003e\u003cp\u003eWhy does ₹990 feel like a bargain, compared to ₹1,000?\u003c\/p\u003e\u003cp\u003eWhy does swiping a card hurt less than handing over the same amount in hard cash?\u003c\/p\u003e\u003cp\u003eHow does one innocent scroll on Instagram Reels turn into an hour-long binge?\u003c\/p\u003e\u003cp\u003eAnd how do marketers trick us into thinking we're in control, even when they're often the ones pulling the strings?\u003c\/p\u003e\u003cp\u003eIn this book, we'll unwrap the unfiltered truths behind persuasion, choice, motivation, habits, loyalty, and cognitive biases - all the stuff an MBA conveniently glosses over.\u003c\/p\u003e\u003cp\u003eWe'll also dissect cutting-edge tools like Neuromarketing and dive into the Psychology of AI.\u003c\/p\u003e\u003cp\u003eThis is your backstage pass to the real mind-games of marketing - and how marketers get us to open our wallets, willingly.\u003c\/p\u003e\u003cp\u003eOnce you see how the tricks are done, you won't be able to unsee them.\u003c\/p\u003e\u003cp\u003eReady to dive in? This rabbit hole goes deeper than you think.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Notion Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/19\/2024\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9798896103820\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 198\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.48lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.45d","brand":"Harinder Singh Pelia","offers":[{"title":"Default Title","offer_id":51894808314037,"sku":"9798896103820","price":12.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_6d7dd8ce-a82c-4858-b2d1-4935c83e6a43.jpg?v=1760491354","url":"https:\/\/pastforward.org\/products\/the-psychology-of-marketing-how-marketers-trick-us-into-buying-more-9798896103820","provider":"Past Forward","version":"1.0","type":"link"}