{"product_id":"the-price-is-wrong-understanding-what-makes-a-price-seem-fair-and-the-true-cost-of-unfair-pricing-9780470139097","title":"The Price Is Wrong: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing","description":"Fair pricing is an issue that affects us all, whether we?re consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices?across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline?impact our everyday lives. Now, with \u003ci\u003eThe Price Is Wrong, \u003c\/i\u003e Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2008\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780470139097\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.96lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.22h x 6.32w x 0.96d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e 12\/17\/2007\u003cbr\u003e","brand":"Sarah Maxwell","offers":[{"title":"Default Title","offer_id":44207137783989,"sku":"9780470139097","price":28.01,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_5e528fa2-efdb-47ca-9e54-ec8518f3f757.jpg?v=1716907532","url":"https:\/\/pastforward.org\/products\/the-price-is-wrong-understanding-what-makes-a-price-seem-fair-and-the-true-cost-of-unfair-pricing-9780470139097","provider":"Past Forward","version":"1.0","type":"link"}