{"product_id":"the-price-advantage-with-access-code-9780470481776","title":"The Price Advantage [With Access Code]","description":"\u003cp\u003eA comprehensive look at creating pricing strategies that work in both good economic times and bad\u003c\/p\u003e \u003cp\u003eWritten by three preeminent pricing experts at McKinsey \u0026amp; Company, the \u003ci\u003eSecond Edition\u003c\/i\u003e of \u003ci\u003eThe Price Advantage\u003c\/i\u003e is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business.\u003c\/p\u003e \u003cp\u003ePricing is by far the most powerful profit lever that managers can influence. Yet few companies approach pricing in a way that fully capitalizes on its value. This \u003ci\u003eSecond Edition\u003c\/i\u003e, a major revision and extension of the first book, shows you what it takes to achieve \u003ci\u003ethe price advantage\u003c\/i\u003e in today's competitive and complex business environments. Based on in-depth, first-hand experience with thousands of companies, this book provides managers with a pragmatic guide through the maze of pricing issues. It reinforces why pricing excellence is more critical than ever today and then explains state-of-the-art approaches to analyzing and improving your own pricing strategy and execution.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExplores the fundamental role of pricing infrastructure in achieving \u003ci\u003ethe price advantage\u003c\/i\u003e\n\u003c\/li\u003e \u003cli\u003eIncludes new topics such as software and information products pricing, lifecycle pricing, custom-configured products pricing, pricing of high-count product lines, pricing in distributed sales environments, razor\/razor blades pricing, and tiered products and services pricing\u003c\/li\u003e \u003cli\u003eRevisits the full range of classic McKinsey pricing tools, including the pocket price waterfall and value maps\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEngaging and informative, the \u003ci\u003eSecond Edition\u003c\/i\u003e of \u003ci\u003eThe Price Advantage\u003c\/i\u003e will put this essential discipline in perspective.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/21\/2010\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780470481776\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 384\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.12h x 6.38w x 1.32d","brand":"Walter L. Baker","offers":[{"title":"Default Title","offer_id":40240299114677,"sku":"9780470481776","price":71.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_e08ec9d6-e496-49fc-851f-79f532063311.jpg?v=1623729079","url":"https:\/\/pastforward.org\/products\/the-price-advantage-with-access-code-9780470481776","provider":"Past Forward","version":"1.0","type":"link"}