{"product_id":"the-pr-masterclass-how-to-develop-a-public-relations-strategy-that-works-9781118756232","title":"The PR Masterclass: How to Develop a Public Relations Strategy That Works!","description":"\u003ci\u003eThe PR Masterclass\u003c\/i\u003e is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity - one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy. \u003cp\u003ePR can do more for your money than any other marketing tool. But very few people understand how to use it. Alex does because he has been at the receiving end. So will you if you read this remarkably practical book.\u003cbr\u003e --\u003cb\u003eDrayton Bird, author, \u003ci\u003eCommonsense Direct and Digital Marketing\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe lessons contained within The PR Masterclass should be plastered over the walls of organisations seeking to utilise the media effectively for their campaigns. This book is a must-have reference point.\u003cbr\u003e --\u003cb\u003eRyan Bourne, CityAM columnist and Head of Economic Research, Centre for Policy Studies\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThis is an important book about public relations and how the media is changing. Singleton is a straight-talking journalist-turned-practitioner who pulls no punches. He calls on the industry to grow up and adopt the rigour of a professional discipline. It's a call to action that I wholly heartedly support. You should read The PR Masterclass if you're new to public relations or work in the profession and want to continue doing so.\u003cbr\u003e \u003cb\u003e--Stephen Waddington, European director, Ketchum, and 2014 President of the Chartered Institute of Public Relations (CIPR)\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProvides all you need to know about securing press coverage.\u003cbr\u003e --\u003cb\u003eFraser Seitel, \u003ci\u003eO'Dwyer's PR\u003c\/i\u003e magazine\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEvery page is packed with insight and practical advice.\u003cbr\u003e \u003cb\u003e--Steve Harrison, co-founder, Harrison Troughton Wunderman\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWritten in a no-nonsense style, every chapter contains a mine of information about the subject. What's more, it's clear that Alex knows the business inside out. This is the kind of book you need to have close at hand. Do what it says, and you'll be miles ahead with your PR.\u003cbr\u003e --\u003cb\u003eJames Hammond, brand consultant\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAlex Singleton's book on public relations strategy is an excellent practical guide to the real world of PR.\u003cbr\u003e --\u003cb\u003eRay Hiebert, Editor, \u003ci\u003ePublic Relations Review\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/20\/2013\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781118756232\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 190\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.37h x 6.32w x 0.89d","brand":"Alex Singleton","offers":[{"title":"Default Title","offer_id":38606687535285,"sku":"9781118756232","price":23.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_7509e287-f463-405b-9e16-bbd0324b7db0.jpg?v=1614085966","url":"https:\/\/pastforward.org\/products\/the-pr-masterclass-how-to-develop-a-public-relations-strategy-that-works-9781118756232","provider":"Past Forward","version":"1.0","type":"link"}