{"product_id":"the-pr-knowledge-book-9781949991642","title":"The PR Knowledge Book","description":"\u003ci\u003eThe PR Knowledge Book\u003c\/i\u003e is for everyone, irrespective of where you are in the world-whether a student starting out in this industry, self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on your PR journey or someone just plain curious about what it entails. This book covers everything within the world of PR from how to create a brand, how to use social media, how to be newsworthy, to how to contact the media, how to have a global mind-set, the power of networking, and more. It is written in an easy style, packed with powerful tips, proven tools, and real-life case studies from around the world. In 12 chapters you will discover how to get your brand out there so you can attract clients and new business.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/31\/2019\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781949991642\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 152\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.47lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.33d","brand":"Sangeeta Waldron","offers":[{"title":"Default Title","offer_id":36672932380828,"sku":"9781949991642","price":22.94,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_aaf83bb2-8743-4ef7-a381-050c3fc07bf3.jpg?v=1603928679","url":"https:\/\/pastforward.org\/products\/the-pr-knowledge-book-9781949991642","provider":"Past Forward","version":"1.0","type":"link"}